To celebrate Black History Month, we wanted to highlight Black artists that are creating the future and documenting the Black experience in America. But obviously, there is no one, singular Black experience--Black  culture is not monolithic.

So we partnered with Philip Youmans to tell the stories of creators in different hometowns in every corner of the country in this social media campaign. It was the longest takeover of any campaign so far on the @apple handle, and the results were astonishing.


With Maddison Bradley and all the hometown heroes at MAL and Apple. Directed by Philip Youmans.