On March 25th, 2019 Apple held a first-of-it’s-kind event to announce Apple’s entrance into original TV and film content creation, which is sure to disrupt the entertainment industry. To kick it off, we created an opening film that pays tribute to Apple’s history of industry disruption (from personal computers to music to mobile phones) in the style of classic Hollywood opening title sequences to hint at what’s to come.

This film kicked off the event in Steve Jobs Theater and live streamed to millions of people around the world.


With Maddison Bradley, Sean Park, Robert Cuff, and the rest of the crazy ones at MAL.