Now that Peyton's retired, his Sundays are a little bit different.

My favorite part about these ads is that they're selling football, but there's pretty much no football in them at all. Just a good amount of Lionel Richie instead.


With Maddison Bradley and the rest of the Commodores at Grey & MJZ.

We ran with it and created a spoof cover and insert for Sports Illustrated called "Sundays Illustrated" featuring an eight-page photoshoot of Peyton doing mundane chores.

And we let fans run with it with an activation at the first Broncos game of the season where they could participate in Peyton's Retirement Combine and compete to finish Sunday Morning tasks the fastest. In full robe, of course.

The spots even made the top post on Reddit's Front Page! It was about a continuity error, but still!