Heineken Light won best-tasting light beer at the World Beer Championships. So we decided to get Neil Patrick Harris to tell the world. Thing is, he can't actually taste the beer in a commercial that's all about...the taste...of the beer. In a commercial.
We thought that was funny, so we went with it. More importantly, we sold some light beer. Also, we validated our careers to our parents with this article about our campaign in the New York Times which was neat.
And it's survived for four years and two different agencies.
With Maddison Bradley, Al Merry and the rest of those bad boys at W+K. Directed by the wonderful Tom Scharpling.
We thought that was funny, so we went with it. More importantly, we sold some light beer. Also, we validated our careers to our parents with this article about our campaign in the New York Times which was neat.
And it's survived for four years and two different agencies.
With Maddison Bradley, Al Merry and the rest of those bad boys at W+K. Directed by the wonderful Tom Scharpling.
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