Lincoln Beer Company is a Southern California-based company, and manufactures craft beer for sale in regional stores. The client wanted a logo to represent their values: open, industrial, and hard-working, in clever simplicity.
The logo I developed is truly and uniquely theirs, as the icon is both Lincoln’s iconic Stovepipe hat and a pint glass sitting on a coaster. It’s capable of conveying “Lincoln Beer Co.” in a single, memorable image.