Postmates understands your irrational relationship with food, including the fact that when you get food delivery, you most ikely aren’t eating it at a dining table.

So we created an outfit designed especially for eating on the couch (plus all of the films, stills, websites, packaging, and social comms that went with launching it.)

Fittingly, we dropped it on 4/20 and it sold out.

With Maddison Bradley, from the minds of the all-star creative team of Maddie Rosenberg and Hayley Hinkley. Directed and photographed by Kate Adams.